Senza troppi giochi di parole
Stefano Carloni has always been obsessed with the puns from Esselunga’s ads—so much so that he started creating his own, which he catalogs on the Instagram account @senzatroppigiochidiparole.
Check out 10 brand-new puns below, and if you want to see hundreds more, go to the Senza troppi giochi di parole account.
Take a look
“As you’ll all remember, Esselunga became the icon it is today thanks in part to those hilarious ad campaigns featuring characters like John Lemon, Vincent Van Coc, Porro Seduto, and so on. Personally, they always brought a smile to my face (haha). I’ve always been fascinated and inspired by that kind of wordplay—so much so that it pushed me to start creating my own.”
—Stefano Carloni
“Back in high school, I already started making the most of my strong creative streak, which flourished even further thanks to my decision to specialize in Graphic Arts. I still remember my very first pun, ‘Harry Plotter’: a large printer sporting little round glasses and a magic wand.”
—Stefano Carloni
