What’s an idea?

An idea is a mental concept or representation that emerges in the mind as a result of mental activity. It is a thought or suggestion that typically arises from one’s imagination, creativity, or cognitive processes. Ideas can be abstract or concrete and may encompass a wide range of topics, including concepts, inventions, solutions to problems, artistic expressions, or plans for action.

idea idea

Ideas are fundamental to human cognition and play a crucial role in various aspects of life, such as innovation, problem-solving, communication, and creativity. They can be simple or complex, and they often serve as the starting point for more elaborate thoughts, projects, or developments. The process of generating and refining ideas is integral to human intellectual and creative endeavors.

What’s courage?

Courage is the strength of character or bravery to confront fear, adversity, uncertainty, or danger. It’s the ability to act in the face of challenges, discomfort, or risks, even when one might feel afraid or uncertain. Courage isn’t the absence of fear but rather the willingness to confront it and take action despite feeling fear.

Cement Shoes

What’s execution?

Execution, in various contexts, refers to the process of carrying out or implementing a plan, strategy, project, or task. It involves putting ideas into action, turning concepts into reality, and achieving specific objectives. Execution is a critical aspect of any plan or initiative and is often associated with efficiency, precision, and effectiveness.

“Do not undertake any action randomly, nor in any way that is not perfectly according to the rules of the art.”
—Marco Aurelio


“The smallest action is greater than the noblest intention.”
—Patti LaBelle


“The most decisive actions in our lives are often impulsive actions.”
—André Gide

still life

“Intelligence must vitalize action; without it, action is futile. But without action, how sterile is intelligence!”
—Roger Martin du Gard

What’s ambition?

Ambition refers to a strong desire and determination to achieve success, power, wealth, or a specific goal. It is the inner drive that compels individuals to pursue and accomplish something significant, often with a sense of enthusiasm and persistence. Ambition can manifest in various areas of life, including career, education, personal development, and other aspects.

scarpe cemento
The finished prototype of the cement shoes

The folks at Rotonda Studio specialize in developing projects and solutions in the field of accessory design.

When they saw one of the many ideas presented at UNOTRE, they acted with courage, execution capabilities, and ambition.

The cement shoes are just a prototype for now, but flood Rotonda Studio with DMs on Instagram and maybe they’ll feel compelled to make them a real product.

Send a DM to Rotonda Studio

“Pleasure and love are the wings of great actions.”
—Johann Wolfgang Goethe